The West Coast Florida Real Estate Group logo represents what clients may perceive a real estate business in Florida looks. The palm trees and colors are relaxing and the representation of the gable roofline with the familiar southern window indicates homes in Florida. Together, the palms and roofline create a “W” that reinforces the name of the company. Stationery, business cards, and postcards, along with signage, print ads and an online presence help bring together this Floridian company’s image.